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Monday, July 26, 2010

Mind Melds as Measures

From Wired, this is interesting ... with perhaps some lessons to neuromarketing. A stronger mild meld might be the connection between two speakers, rather than just between a person and some form of media. Determining the strength of storytelling? ...

" ... When two people experience a deep connection, they’re informally described as being on the same wavelength. There may be neurological truth to that.

Brain scans of a speaker and listener showed their neural activity synchronizing during storytelling. The stronger their reported connection, the closer the coupling.

The experiment was the first to use fMRI, which measures blood flow changes in the brain, on two people as they talked. Different brain regions have been linked to both speaking and listening, but “the ongoing interaction between the two systems during everyday communication remains largely unknown,” wrote Princeton University neuroscientists Greg Stephens and Uri Hasson in the July 27 Proceedings of the National Academy of Sciences ... "

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