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Tuesday, July 13, 2010

Crisis of Choice Online

Intriguing project and link to video.

In CACM: Solving the Crisis of Choice Online
The MyMedia Project

Content is everywhere these days, forcing consumers to make decisions at every turn: Which TV channel to watch? Which website to go to for news? Which video to download? In what format? What book to buy from where? Consumers feel overwhelmed and standard search technology can only do so much to help. Dynamic personalized recommendations, generated automatically by smart software that gets to know your likes and dislikes over time, promise to solve the problem ... '

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