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Sunday, July 04, 2010

EEG, Eye-tracking and Purchasing

Neuromarketing in the realm of virtual Shopping:

Virtual shopping company Nimbus has added neuromarketing capabilities to its 3D virtual reality research tool.
The firm said the virtual shopping system already contains eye-tracking technology and the addition of EEG-based brain measurements would provide “neuroscientific knowledge of how the brain perceives and analyses products, package designs and store settings”. ... '

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