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Tuesday, July 27, 2010

Wrong Price Penalties

In StoreFrontBackTalk, an article on some recent large penalties due to incorrect price postings at Sears. You will recall we did a number of studies of Electronic Shelf Labels (ESLs) that were meant to address exactly this kind of failure. Good piece which addresses the potential of ESLs here plus the low-tech issues with price posting in general. New ESL vendors are popping up again here, but their uptake is still minimal. For an example of a vendor with installations, see Tagnetics, which we worked with in the innovation centers. Examples of their ESLs are shown above.

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