Fairshare Tracks Quotes

I have been running a beta called Fairshare for a month. I submitted the name of this blog and about a month later started getting reports about how the content of this blog was being quoted, used and remixed. The report includes who is using my text on the web, how many words are used, what percent that is of my total post, if a link back to my post was included and if there were any ads on the quoting site. Interesting information. Is this a prelude to allow me to declare a cease-and-desist if I am quoted beyond what I consider proper? See also their FAQ.