An interesting view of the IPhone application store. Overall sales are increasing, but few apps are used long after purchase. " ... users who download free applications from the App Store, only 20 percent use the app the next day, and far fewer do as the days pass. For paid applications, the return rate is only slightly better: 30 percent of people use the application the day after they buy it. The drop-off rate for paid applications is about as steep as for free applications after the first day ... ". Observing my own behavior, twenty five applications acquired, nine in almost daily use.
Thursday, February 26, 2009
Application Store Analysis
An interesting view of the IPhone application store. Overall sales are increasing, but few apps are used long after purchase. " ... users who download free applications from the App Store, only 20 percent use the app the next day, and far fewer do as the days pass. For paid applications, the return rate is only slightly better: 30 percent of people use the application the day after they buy it. The drop-off rate for paid applications is about as steep as for free applications after the first day ... ". Observing my own behavior, twenty five applications acquired, nine in almost daily use.
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