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Friday, February 13, 2009

FTC Says Self-Regulate Behavioral Marketing

In Adage, see also the complete US Federal Trade Commission news release and report.

" ... The Federal Trade Commission seemed to give a major victory to marketers today when it confirmed it will let them self-regulate behavioral-marketing privacy issues in cyberspace, rather than introduce government regulation. It also narrowed the scope of advertising that will face regulation ... "

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