Retired from Procter & Gamble after 27 years. Now consulting extensively. Background in mathematics, working on a wide variety of modeling, supply chain, analysis, expertise, business intelligence and social media applications.
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Good Financial Times Piece, mentions P&G, Kimberly Clark. It is inevitable that we see more of this kind of play. One example, Ecrio's Mobeam system, shown at the right. Ultimately these kinds of promotions should be organized and transmittable directly from a shopper's cell phone.
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