I was just pointed to a private beta called Alice. The idea ... appears to want to sell common CPG products at some discount via subscription with free delivery. Using subscription re-stock has always been a dream of CPG companies, so that a consumer is tied to a specific choice and would have to opt-out to change brands. I have been involved in several experiments of this type. Can a consumer get excited enough about toilet paper to join their Community? Or follow them on Twitter? Is a discount really possible when competing with the supply chain of Wal-Mart? A noble experiment worth following.
Friday, February 27, 2009
Alice Sells Toilet Paper
I was just pointed to a private beta called Alice. The idea ... appears to want to sell common CPG products at some discount via subscription with free delivery. Using subscription re-stock has always been a dream of CPG companies, so that a consumer is tied to a specific choice and would have to opt-out to change brands. I have been involved in several experiments of this type. Can a consumer get excited enough about toilet paper to join their Community? Or follow them on Twitter? Is a discount really possible when competing with the supply chain of Wal-Mart? A noble experiment worth following.
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2 comments:
Franz, Thanks for the comments on Alice. I am not sure if "Former MSFT Guys" as you mentioned is actually correct. We sold our last company Jellyfish.com to Microsoft. 7 months after the sale we left to make an attempt to disrupt the current CPG retail model online which only accounts for less than 1% of the total spend.
Besides the subscription and re-order ideas we have made some other major changes to the existing model to attempt to offset your valid concerns about WM and their amazing SS logistics. Would love to chat someday...thanks again for your comments
Brian
Sorry for for my lack of complete fact checking. I will adjust. Yes would like to chat, will send you a note.
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