Herb Sorensen of TNS posts another great article about the current cluttered environment in retail and how we need to think more about design that shows as opposed to telling ... and is less about rational cognition. In the pictures he shows of retail environments ...
" ... Clutter is an understatement, and words are seriously swamped in this environment. Instead, colors and shapes drive shopper recognition and communication. It is less about cognition and rationality and more about intuition and emotion... "
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