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Saturday, February 28, 2009

Clever Digital Marketing

HardKnoxLife demonstrates a bit of digital marketing from GE that combines a single printed page, the camera on your PC, image analysis and 3D modeling to show you how clever they are. Technically very nice idea. Similar to cellphone camera scanning applications, like MS's Tag. Thinking of how else this might be used, but do not see this example as being very effective marketing except to a very narrow range of people. Worth looking at.

1 comment:

Irene Albertson said...

I've seen a lot of really cool digital marketing campaigns suffer from the same "high user effort" issue. It's not enough to just make something cool, you have to make it in such a way that the user puts in almost 0 effort, otherwise the campaign will cost a lot and not generate results.