Don Tapscott and Anthony Williams have a new expanded edition of Wikinomics: How Mass Collaboration Changes Everything out. The book uses P&G heavily as an example of collaborative innovation, though they did not cover internal uses of Web 2.0, likely because of corporate unwillingness to talk about it. I have posted about some of the Wikinomics related work here, but somehow my internal review did not make it to this blog, will fix that when I look at the new book. I see that this book has a 'search inside' on Amazon, so you can preview it there. See also their web site.
Friday, May 16, 2008
Wikinomics II
Don Tapscott and Anthony Williams have a new expanded edition of Wikinomics: How Mass Collaboration Changes Everything out. The book uses P&G heavily as an example of collaborative innovation, though they did not cover internal uses of Web 2.0, likely because of corporate unwillingness to talk about it. I have posted about some of the Wikinomics related work here, but somehow my internal review did not make it to this blog, will fix that when I look at the new book. I see that this book has a 'search inside' on Amazon, so you can preview it there. See also their web site.
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