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Wednesday, May 21, 2008

UK Retailer Tests Cell Phone Tracking

From StoreFronBacktTalk: A UK retailer is using cell phones to track consumers. Or at least their statistical movements. The vendor says that they are not tracking individuals, but they are using cell phone specific IMEI numbers. Which could lead to misuse. The vendor is Path Intelligence. Some similar goals to the Prism idea, but Prism is not gathering personally identifiable data.

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