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Thursday, May 29, 2008

Seeking Ideas With Connect & Develop

P&G's Connect & Develop program is one of the projects talked about in A. G. Lafley's recent book The Game Changer .. . This form of external collaboration has been successful. The site is public and asks anyone to offer new ideas or solutions to specific problems. Payment of course. The problems are also fed out periodically to the alumni network. Here is a current example:
" ... Epilation is a method to remove hairs from the roots. This is associated with pain during the hair plucking. A new method should remove or inhibit the pain during and after the hair removal process.

What we are looking for:
We are looking for various implements, methods or technologies to reduce or to inhibit the pain associated with epilation. It should be possible to apply the methods immediately before or after the epilation process or to implement them into a handheld device ... "
More about this problem. And a number of other solutions being sought.

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