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Sunday, May 11, 2008

Self-Checkout Psych

Evan Schuman saw, as I did, the increasing emphasis on self-checkout in retail tech at the recent FMI conference. For example, Fujitsu included a bluetooth device that allows the consumer to scan a large or heavy item without removing it from their cart. I have seen the use of self-checkout increase dramatically at our local Kroger. I have seen lines even when the store is not overly crowded. Which leads to his essay about if the consumer and retailer will continue to be honest about the process. He also relates an incident about the danger of using a self-checkout for getting consumer feedback.

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