Retired from Procter & Gamble after 27 years. Now consulting extensively. Background in mathematics, working on a wide variety of modeling, supply chain, analysis, expertise, business intelligence and social media applications.
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ShortBio Here.
Retailers make much more profit on private label goods, but they have historically relied on big CPG to do their marketing and to leverage the knowledge for a category. Now, word of Safeway bringing out an 80-item line of baby goods, and backing it with merchandising knowledge. This has been done in small scale before, but this case is bold and revolutionary. More to come? Nothing on their site as yet.
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