Interesting read. Read the whole post in Linkedin:
The End of Global Brands
by Martin Lindstrom | Dec 14, 2016
" ... If you were among those kids who had Kellogg’s cornflakes on the breakfast table, drank a Coke from time to time, enjoyed your favorite KitKat, and, after you got a little older, have always used Tide, don’t expect the next generation to follow you. Your familiar global brands will begin dying in 2017. .... Why? ... It may seem counter-intuitive, but “transparency” is likely to spell the end of global brands as we know them. ... "