Interesting, but not very detailed view of IBM social media analytics with Watson. Analyzing the global reach of the UK retailer John Lewis.
" ... Is TV advertising dead? Given that these days most of us consume our media via the internet, that’s not such a strange question to pose. And at this time of year, does the impact of expensive Xmas TV commercials by big retail chains justify their high cost?
Or have we all become too media-savvy to be taken in by scenes of snow and happy families? Yes and no, it appears, if we look at the results of a Watson Analytics for Social Media exploration. .... "