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Saturday, December 10, 2016

Coke Rethinks Digital Strategy

Sounds like we need a more adaptive approach.  In Adage:

Coke CMO Defends TV as Cola Giant Rethinks Digital Approach   By E.J. Schultz.
Coca-Cola Co. global Chief Marketing Officer Marcos de Quinto on Friday defended TV advertising as providing the best bang for the buck while questioning the beverage giant's past digital spending practices.   ...  " 

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