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Monday, December 05, 2016

AmazonGo Tests Effort-less Buying

In the isle, without checkouts.   But tracking I am sure.   So this can detect aspects of movement and context that take us to purchase.  What are the patterns that make us buy?  We tested similar approaches which modeled all activity in a physical store.   See the BlueEyes tab below.

Amazon Go lets you trade your privacy for a cashier-less lunch buying experience

 Amazon has launched a shop that will make you feel like a shoplifter but will actually be tracking your every move. 

Amazon Go arrives in the form of an 1800-square-foot retail space located in the company's hometown of Seattle and is described by the firm as a "new kind of store" without checkouts. 

Instead of making small talk with cashiers or battling a self-service checkout that refuses to recognise your shopping in the bagging area, Amazon Go lets you waltz in, pick up a sandwich, and walk straight out. 

Naturally, that doesn't mean you're getting a free BLT on Amazon. Not only will you be charged once you've left the shop courtesy of the Amazon Go app that you'll need to install on your smartphone, you'll also have sacrificed your privacy for a speedy sandwich shopping experience. 

"Our checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning," Amazon explains.

"Our Just Walk Out technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, we’ll charge your Amazon account and send you a receipt."  .... " 

What does Amazongo Mean to retail?  Discussion in Retailwire.  Redefining convenience?

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