Saw some of this effect myself, got many questions about the Amazon Alexa device, and its comparison to the also heavily advertised Google Home, which I am also now testing.
Retailwire discusses. Asking if this is a win for Alexa in particular, or the general use of in-home assistants. The latter I think, Google still has the potential to win by driving better data and intelligence. But today, Amazon has the advantage.
Meanwhile a criminal case has brought up the 'attentive' nature of some of these devices. Will the consumer accept this apparent erosion of privacy? Will such a case lead to more caution? Or does it really change privacy in a world where we search and freely provide information about what we do?