How to benefit from data associated with journey.
How to Discover Hidden Value in Your Customer Journey
Posted by Ronald van Loon
.... " What Is the Customer Journey?
The customer journey is the path that a customer takes through various touch points as they interact with your brand and your products. These touch points are the individual transactions and interactions that your customer has with your business. They can include clicking on an ad, visiting your website, clicking on a specific product, purchasing that product online (including each touch point involved in the online checkout process), follow-up emails from you, etc. .... "