In Retailwire: Makes much sense. Includes expert discussion.
Brands want more insights from retail POS data
by Guest contributor Glenn Taylor
Through a special arrangement, presented here for discussion is a summary of a current article from the Retail TouchPoints website. ....
While brand manufacturers continue to invest in POS analytics and gather relevant customer data from retailer partners, 77 percent still believe they can be doing more with the data to improve their business, according to a report from Askuity. .... "