Good piece, though I would look to more measurement.
Strategic Planning That Produces Real Strategy
February 10, 2016 Bain Brief By Mark Judah, Dunigan O’Keeffe, David Zehner and Lucy Cummings
The email arrives and your jaw clenches: It’s planning time again and there’s nothing you can do about it. No matter what else is on your plate, you know that the next month or so will be dominated by filling out templates and sitting through endless planning sessions. The irony is that you have some strategic ideas you’re really excited about but you figure you’ll have to work the back channels to get them in front of the right people. Previous experience has taught you that your company’s formal planning process is where the best ideas go to die. ,,, "