Colleague Bob Herbold from his blog: " ..... Is Your Big Idea Really Big? Really? .... Beware, when searching for the big idea and finding that to be difficult, it is very easy to convince yourself that a very modest idea will certainly do the job. ..... This very trait is built into humans and it’s the job of leaders to recognize that and to be stubborn enough to demand the really big idea, not a weak substitute! ... "
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