In Retailwire: Interesting view of difficulties in how Big Data can be used in retail. I like when it mentions that the data needs to be integrated well with decision process. Yes. Large number of interesting comments as well. " .... While retailers may be saying they are doing a better job of using personal data to reward customers for past behavior and to anticipate their future needs, it's not so clear to customers. What is your take on the advancements (or not) retailers are making in the use of data capture and analysis? ... "
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