In Adage: Interesting play. I do wonder about the overall objectivity that is involved. But a directed marketing mix play is intriguing. Dueling tools among multiple advertising venues? What other value propositions could a tailored analytical tool provide? Integrated forecasting methods that include context expertise? Cognitive wrapping to learn value drivers? " ... Bloomberg Launches Marketing Analytics Tool ..... Application Allows Advertisers To Optimize Investments In Group's Properties .... "
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