Facial methods are expanding. In PRWeb: " .... G&R has recently opened a neuro-marketing research lab focused on facial electromyography (“fEMG”) and its applications in evaluating emotional response to advertising, websites, and product design. The lab is located in Pennington, NJ, midway between New York and Philadelphia. It is designed to help companies learn about neuro-physiological measurement and the strengths of using fEMG, try out equipment, conduct pilot studies, and commisssion full-service neuro-marketing research. The facility is also available for researchers interested in using the space and equipment to administer studies themselves. .... "
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