How Shell Uses Analytics To Drive Business Success
By Bernard Marr in DSC
The oil and gas industries are facing major challenges - the costs of extraction are rising and the turbulent state of international politics adds to the difficulties of exploration and drilling for new reserves.
In the face of big problems, its key players are turning to Big Data in the hope of finding innovative solutions to these pressing issues.
Big Data is the name used to describe the theory and practice of applying advanced computer analysis to the ever-growing amount of digital information that we can collect and store from the world around us. Over the last few years businesses in every industry have enthusiastically developed data-led strategies for overcoming problems and solving challenges, and the oil and gas industries are no different. ... "
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