Learning from Emergent Markets

In HBR:   At one level obvious, but useful cautions.    Especially about regulatory warnings, and connected risk.  " ... In a study we recently conducted of 150 North American and European-based companies with revenues over $1 billion, we found that along with growth, those investments can generate huge losses — more than $1 billion per responding company over the last five years. Those losses stemmed not from poor product, marketing, or supply chain decisions but from regulatory violations, loss of business and fines resulting from bribery and fraud, and concomitant reputational damage. .... "