In SmartData Collective, By Mark van Rijmenam
" ... small data can become big data by cleverly combining various data sets with different data formats; Combine weather data with your restaurant’s sales data to discover the impact of rain on your items sold and as such adjust your purchasing behaviour. Combine your customer data with their sentiment online to surprise them and create long-lasting relationships. Track how your customers behave through your shop and combine it with your sales data to see how you can adjust and improve your floor plan. Or combine online sales data with offline customer profiles to see how you can optimize your multi-channel approach for your small retail shop.... "
My comments: Interesting, but I dislike the name 'small data' as much as I disliked 'big data' before it ascended the hype ladder. Data is useful if it is the right combination of private, public, large, small, stable or volatile. It is useful if it solves a decision problem that improves something. Lets quit pasting names on things. Lets work on delivering specific value.
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