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Thursday, September 05, 2013

Games Engaging Customers

In Innovation Excellence:  About game dynamics engaging your customers.   Includes a number of examples I had not heard of.   Also makes an often forgotten point about its linkage to crowdsourcing: " ... Gamification is the use of game methods and game thinking in order to engage users or solve problems. It is an innovative crowdsourcing technique which is gaining increasingly widespread acceptance in business, education and research.  ... " 

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