Core Blue

A former colleague of mine, Jeff Fenter,  reports he has set up an effort called Core Blue.  I like the approaches being used here, which mirror some of the work he delivered at Procter & Gamble in digital marketing.  I will write more about it here as it develops: " ... CoreBlue is a new, fast-growing digital strategy and services company.  We recognize that the connected world is moving at an increasingly faster pace, and businesses are trying to keep pace with increasingly fewer resources.  We also believe business success in the future is dependent on the alignment of IT with business and marketing strategies – Digital Marketing.  That’s why we’re focused on helping organizations understand, plan, build, deploy and deliver their Digital Journey.  We begin strategically, plan diligently, and deliver consistently.  The end result for CoreBlue clients is measurable ROI and tangible market share gains. ... "