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Wednesday, September 25, 2013

Improving Customer Segmentation

And the further development  of customer segmenation.

" ... Customer Segmentation Moves into the Fast Lane   ...  It is a common marketing dilemma: Companies know that targeting their customers with greater personalization and timeliness will unlock value, yet customer segmentation strategies often fail to deliver the expected ROI.

The problem is that traditional approaches to customer segmentation are fraught with difficulties. ... "

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