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Tuesday, September 10, 2013

McKinsey is Bullish on Digital

McKinsey provides a broad report from a survey and much statistics on the topic.

"Bullish on digital: McKinsey Global Survey results

CEOs and other senior executives are increasingly engaged as their companies step up efforts to build digital enterprises. ... 

... They report, for example, that their companies are using digital technology more and more to engage with customers and reach them through new channels. What’s more, growing shares report that their companies are making digital marketing and customer engagement a high strategic priority. Nevertheless, there is more work to do: most executives estimate that at best, their companies are one-quarter of the way toward realizing the end-state vision for their digital programs.... " 

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