Tuesday, February 02, 2010
A Shopper Perspective of the Aisle
You will recall I reviewed Herb Sorensen's book: Inside the Mind of the Shopper". Highly recommended for its insight into the scientific understanding of retail, based on actual consumer behavior. He has been a long-time correspondent. Above is a picture of what he views as the holistic shopper and a diagram of their behavior patterns in-store. A hint at some of his ongoing work that we look forward to experiencing. Will continue to track his work here. See also links to his writings in Retailweek, in twitter at @herbsorensen.