NBC, the Olympics and the Internet

A considerable criticism of NBC's use of the Internet to provide coverage of the Vancouver Olympics. I have done only a little of searching around for alternative streaming content, and as they say there seems to be very little of it. So there are very few alternative options if you are not satisfied by the scheduled track. " ... It sure looks like NBC is terrified of the Internet, and wants to have as little to do with it as the broadcaster can possibly get away with. Sadly, this is not an unusual reaction in the content business ... " . There are links in the article to technologies being used that I have yet to explore.