After a number of warnings following around blogging be passe lately, its good to see a new book on blogging and business ... '
" ... From Eric Butow and Rebecca Bollwitt, this week's selection is Blogging to Drive Business: Create and Maintain Valuable Customer Connections, an overview of the tips and techniques needed to excel at business blogging.
Earlier this week we provided our own 6 Approaches to Your Company Blog and mentioned that "corporate blogging" is moving up the "slope of enlightenment" to the "plateau of productivity" on the 2009 Gartner Hype Cycle. Basically what this means is if you have a business that isn't blogging, you're about to miss the boat, so you'd better hop on before it leaves dock ... '
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