Examining Channels plus Context

Evan Schuman put out a good post on channels and the effect of context. Worth a full read. My thoughts on this: The original idea of the innovation centers was to study the effect of context. Its not just multi-channel, it is multi-context. Mobile means you can take a channel into any context, thus it deserves fuller examination. And the promise of augmented reality means you can at least adjust the appearance of the physical context to your needs.