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Wednesday, February 17, 2010

Insincere Flattery can Work

Roger Dooley reports on a recent study that appears to show is ' .. that even when we realize we are being flattered, and “correct” for that when we think about the flatterer, there is still an underlying positive impression that can be strong and long-lasting ... ' . So flattery is powerful, and has non-conscious effects that can trump the conscious and logical ones.

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