Creating a Location-Based Service

In Adage, I like the basic idea. Especially since the more I have looked at services like FourSquare, the more I think there is a big idea that is being missed. ' ... Some, including Bravo, HBO and Warner Brothers, are partnering with consumer-facing location-based services (LBS) like Foursquare to do so. Others are seeing a benefit in creating their own communities and geo-apps, though this can be a development-heavy and costly process. Through a new DIY platform, Socialight hopes to make this a much simpler proposition ... " Of course what you do not get immediately is the existing base of consumers that is available for you clients. Worth a look.