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Wednesday, August 13, 2008

Store Item Location

TreoSystems is a company we worked with at the innovation center. They specialize in location systems delivered in a number of ways, including kiosks and smart phones. At the right is an example of their implementation at a Food Lion - Bloom store in a multipurpose kiosk. They do location very well, check out their site for more information.

" ... TreoSystems delivers item location and wayfinding software solutions to help retailers drive more sales by enhancing every customer's shopping experience, starting with our innovative iPAL Product Locator system. We combine customer-centric approaches with new technologies to help our clients provide the highest levels of service while maximizing store efficiency ... "
Once you have the consumer looks for an item, they are also at a virtual moment-of-truth, and can be linked to information about what they are seeking or targeted with effective on-screen ads for the product or for related items. They also integrate shopping lists with the location of items in the store.

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