Neuro Iconoclast Talk

New book: Iconoclast: A Neuroscientist Reveals How to Think Differently , by Gregory Berns. On my reading list. Jerry Michalski is holding one of his excellent calls on emergent topics, details below:

"Iconoclasts do things differently. Really differently.
In fact, neuroeconomist and Emory professor Gregory Berns believes that iconoclasts have distinctive neurochemistry that helps them notice more than others, avoid the fear response that keeps people from attempting "impossible" things and sell their ideas better to skeptics. Brain studies with fMRI devices are charting this territory and more. The consequences with reverberate through many fields, probably requiring some neuropolicy.

With Greg, let's discuss:
Might we be able to read people's minds?
Might we be able to affect decision making?
Should we be worried?
Date: TUESday, September 2, 2008, 10:30 PDT, 1:30 EDT

Primary Dial-in Number:
1-800-615-2900 (Toll Free in USA and Canada)
1-661-705-2005 (for callers outside the USA and Canada)
Participant Access Code: 778778 ... '

Consider how this topic relates to Martin Lindstrom's upcoming book.
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