Have mentioned Martin Lindstrom, Brand Futurist, a number of times in this blog. I read his book Brand Sense last year and it links well to a question I have have posed at innovation center meetings: 'How do we get marketing and merchandising to use all of the human senses to make their case?' Just covered the part of his site that contains a number of useful and free articles on the subject which extend his book, well worth examining. He has a new book to be released on October 21: Buyology: Truth and Lies About Why We Buy, which looks to take this to yet another level.
Sunday, August 17, 2008
Martin Lindstrom Articles and Forthcoming Book
Have mentioned Martin Lindstrom, Brand Futurist, a number of times in this blog. I read his book Brand Sense last year and it links well to a question I have have posed at innovation center meetings: 'How do we get marketing and merchandising to use all of the human senses to make their case?' Just covered the part of his site that contains a number of useful and free articles on the subject which extend his book, well worth examining. He has a new book to be released on October 21: Buyology: Truth and Lies About Why We Buy, which looks to take this to yet another level.
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