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Sunday, August 17, 2008

Martin Lindstrom Articles and Forthcoming Book

Have mentioned Martin Lindstrom, Brand Futurist, a number of times in this blog. I read his book Brand Sense last year and it links well to a question I have have posed at innovation center meetings: 'How do we get marketing and merchandising to use all of the human senses to make their case?' Just covered the part of his site that contains a number of useful and free articles on the subject which extend his book, well worth examining. He has a new book to be released on October 21: Buyology: Truth and Lies About Why We Buy, which looks to take this to yet another level.

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