/* ---- Google Analytics Code Below */

Monday, August 18, 2008

Hype and Other Cycles

Where are we in the Hype Cycle? From Eric Grant in FutureCommons. See also his Future of Education blog. Update: Paul Saffo comments on three kinds of 'curves':

" ... One needs all three [kinds of curves] because they are all different aspects of the same underlying phenomenon, namely the human approach/aversion to novelty. Just as one uses different map projections for different classes of mapping tasks, one should always have multiple models to apply as needed to different kinds of innovation questions. Thus, the Hype Cycle is Gartner's original and creative application of Ev Rogers' diffusion theory to understanding market behaviors. The Long Tail is Chris Anderson's elegant reminder that there is plenty of life (and profit) in the old and invisible as well as in the shiny and new.

By the way, there is a fine book on the Hype Cycle due out from Harvard Business School Press in the near future. Having read the draft of a portion of it, I can recommend it with enthusiasm... "

No comments: