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Wednesday, August 06, 2008

Neuroscience and Magic

The neuromarketing blog discusses some recent findings on how magic can provide insights into the working of the mind:

" ... Surprisingly, until recently scientists have largely ignored the insights into perception and cognition offered by magic. It turns out that understanding why magic tricks work may help both neuroscientists and even marketers ... "
A look at the original article in the Boston Globe:How magicians control your mind ... " Magic isn't just a bag of tricks - it's a finely-tuned technology for shaping what we see. Now researchers are extracting its lessons ... " ... is worthwhile.

It also reminds me of one of Arthur C. Clarke's 3 laws of prediction -- "Any sufficiently advanced technology is indistinguishable from magic". --Though this is not technology but knowledge about mental processes. How these folk learnings might ultimately be applicable to domains like marketing is still an open question.

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