First I had heard it stated this way. May also effect things like 'neuromarketing'?
In the Face of Neurotechnology Advances, Chile Passes 'Neuro Rights' Law
By Agence France-Presse, October 1, 2021
Chile has become the first country to pass a "neuro rights" law that establishes the rights of individuals to personal identity, free will, and mental privacy.
The legislation takes aim at neurotechnology that could manipulate a person's mind. Columbia University's Rafael Yuste said researchers have demonstrated they could implant images of things never before seen by mice into their brains, which affected their behavior.
Such experiments have raised concerns that neurotechnology could be used to record or modify people's mental data. The law aims to protect individuals’ "neurodata" and impose limits on the analysis and modification of the contents of a person's brain.
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