I did technical analysis work for one of the world's largest coffee companies. So this was interesting. But I disagree that the environmental issues here are paramount. They are minor. Coffee can be grown with considerable environmental consideration. I have tasted pseudo coffees and they they are less than ideal. Black tea is not coffee. And consider the farmers, which we did.
Scientists Are on a Quest to Create the Perfect Cup of Coffee—Without the Beans By Vanessa Bates Ramirez - in the Singularity Hub
Ahh, coffee. Is there anything more delicious, more satisfying? It’s always there when you need it, be it first thing in the morning or for a mid-afternoon pick-me-up. According to the Sustainable Coffee Challenge, global consumption of this vital brew is around 600 billion cups per year (I know—I would have guessed higher, too).
But as with many of the products we consume, there’s a cost beyond what we pay at the store. Producing coffee—like producing meat, or almonds, or corn, or pretty much anything—has an environmental cost, too.
It’s that cost that’s led innovative entrepreneurs to seek a more Earth-friendly way to produce everything from beef to milk to salmon. Now coffee is joining the club, with startups in the US and Europe experimenting with new ways to make crave-worthy coffee—sans any coffee beans.
One of these is Finland’s VTT Technical Research Centre. VTT uses a technique called cellular agriculture to grow its pseudo-coffee, filling bioreactors with cell cultures then adding nutrients that encourage growth. Heiko Rischer, VTT’s head of plant biotechnology, described one of the first cups brewed with his company’s product as tasting like something “in between a coffee and a black tea.”
If Finland seems like a surprising location for one of the first artificial coffees to be made—I personally would have guessed Italy, or maybe Spain—it makes sense when you put together a couple key factors. First, Nordic countries tend to be a few steps ahead of the rest of the world in terms of environmentalism ....'
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