Value of Un-Siloed Data is Exponential

In Adage: CEO  of AOL Platforms makes some interesting comments on Innovation and the value of data.  Like inertia stifles innovation ....  (Well yes)  And on data:  " ... The value of data is exponential. Too many marketers lock information in silos (separating mobile, social and desktop analytics for example), which leaves them unable to realize the full potential of their data. Confirmed in a soon-to-be released study on social media marketing conducted by Convertro (the multi-touch attribution vendor acquired this year by AOL), we've long known that consumers don't engage with content in silos -- they move between devices throughout the day ... "