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Sunday, August 10, 2014

Lowes Labs and Neuroscience Innovation

Unaware of this work, taking a closer look. Has been a while since hearing of information from Lowes Innovation Labs.

" ... One company that Lowe's Innovation Labs has partnered with is Neurons Inc., a neuromarketing firm that has reduced the cost and increased the speed of this process, alongside delivering actionable results. ... "It has been hugely, hugely successful for inside of Lowe's, and especially inside of Innovation Labs," said Nel.

Tapping into the insights offered by "applied neuroscience" feeds into another core goal of Lowe's Innovation Labs as outlined by Nel: namely, understanding what factors truly impact human behaviour. ... " 

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